Reach high-intent audiences at the moment they search.
Paid search puts your organization in front of audiences actively looking for what you offer. T-F manages the strategy and optimization that turns visibility into opportunity.
Not all traffic is equal. High-intent search traffic arrives with a problem and a readiness to solve it. Paid search positions your organization at that exact moment, and the quality of campaign management determines whether it converts.
Some campaigns spend. We build campaigns that perform.
SEM at T-F connects paid search investment to business outcomes through strategy, targeting, and continuous optimization.
Campaign Strategy and Architecture
Development of the campaign structure, targeting, and bidding strategy aligned to your business objectives.
Ad Copy and Creative Development
Search ads written to match audience intent, communicate clear value, and drive qualified clicks to the right destinations.
Bid Management and Optimization
Ongoing management of bids, budgets, and performance signals to improve efficiency and maximize the value of every dollar spent.
Reporting and Performance Analysis
Clear reporting on campaign performance tied to business outcomes, with ongoing analysis that drives strategic decisions.
01
Why we aren't just campaign managers, we're acquisition strategists.
Most paid search management focuses on the platform. Temper And Forge focuses on the outcome. We connect campaign strategy to business objectives, audience behavior, and conversion logic so every decision is tied to measurable performance.
02
How we think about paid search performance.
Paid search performance is shaped by targeting precision, ad quality, landing page alignment, bidding strategy, and conversion architecture. Temper And Forge manages all of these as a connected system, not a set of individual levers.
03
What changes when paid search is managed strategically.
Cost per acquisition improves. Qualified leads increase. Budget goes further because targeting, messaging, and conversion paths are aligned. The campaign becomes a reliable source of business opportunity rather than an experiment in spending.
Our team
Our marketing team.
Our marketing team builds paid programs around conversion performance, scoped to your audience, conversion goals, and the channels where your highest-value prospects are making decisions.
Acclivity Health Solutions
Our website was slow and didn't reflect our new messaging, so we brought Temper And Forge in to help us rebuild it. They redesigned our website layout and architecture, revamped our resources section so users can sort by section and market, and built the new site in WordPress using Advanced Custom Fields. They were incredibly communicative throughout — they used Monday.com to keep us on track and were always responsive. We get excellent value for our money.
Jim Boborci
Director of Brand & Creative
11
Years in business
650+
Projects delivered
5.5M
Users of our custom tools
$75B+
Enterprise value supported
A few of our partners
our clients
Don't just take it from us. Hear from our clients
- Temper And Forge's quality of work is exceptional; they've delivered everything they promised they would and more. We get excellent value for our money. — Jim Boborci, Director of Brand & Creative. 5 out of 5 stars.
- I've worked at my organization for close to 12 years and worked with over 12 external vendors, maybe more. Temper And Forge has been the easiest to work with and the most knowledgeable about their work. The team has produced the best work for us. — Anna McKay, Head of Web & Design. 5 out of 5 stars.
- They brought our vision to life. The team worked effectively together and was collaborative with our team. The partnership was seamless. — Danielle Lewan, Director of Marketing & Communications. 5 out of 5 stars.
- We were instantly comfortable with Temper And Forge, and their resources were extremely responsive. The team listened to our needs and adapted to every single aspect that we expected from them — they were great. — Eric Demas, CFO & City Auditor. 5 out of 5 stars.
- Temper And Forge was one of the most professional companies I've ever worked with, as they were highly responsive to our feedback, concerns, and changes we needed to make. — Bryce Gibson, Co-Founder. 5 out of 5 stars.
- Their effective communication is outstanding; they understand what we want and run with it. — Alex Neuber, Head of Business Planning & Marketing. 5 out of 5 stars.
- Temper And Forge has made a name for themselves to deliver results and our projects are the key indicators of that. — Nicholas Collins, Vice President & COO. 5 out of 5 stars.
- What sets them apart is their ability to consider all of the stakeholders' inputs and come up with a solution that meets everyone's needs. — Alisha Harrington, Co-Director. 5 out of 5 stars.
- They give us what feels like white-glove service. They prioritize us, and it feels like we're their only client, even though we know that isn't the case. That's appreciated. — Joe Myxter, Director of Communications. 5 out of 5 stars.
- Temper And Forge was highly responsive and provided quick deliveries. The team delivered work ahead of schedule and stayed on budget, communicating in a quick manner. — Vincent Santino, Marketing Director of Demand Generation. 5 out of 5 stars.
- Temper And Forge is a small boutique firm, and I know that every dollar we spend goes directly into results. I don't feel like there's any wasted time with them. — Aloe Driscoll, Digital Marketing Manager. 5 out of 5 stars.
- I was impressed by Temper And Forge's investment in our company's mission and values. Their company culture set them apart, and Temper And Forge seemed to genuinely care about our market — that was unique. — Elisabeth Law, Director of Marketing. 5 out of 5 stars.
- They're a dynamite team that's a helpful partner. As time goes on, I noticed that they have a fundamental interest in our business. They know our goals and can execute them quickly. — Thomas Winstanely, VP Marketing. 5 out of 5 stars.
- Temper And Forge's willingness to dive into some of the design challenges was really impressive. They didn't shy away. — Allison Price, Director of Marketing & Communications. 5 out of 5 stars.
