Paid search built to capture demand at the moment of intent and turn it into qualified acquisition.
Keyword strategy, ad copy, and landing page alignment across Google and Microsoft, accountable to acquisition cost.
Paid search is an auction for intent, and intent is expensive. Temper And Forge bids where the buyers actually are.
See the full Paid Acquisition set.
Paid search anchors the acquisition mix. Explore the platform programs and channels that surround it.
Our Paid Search Process
01
Demand and economics baseline
We map the search demand worth paying for: which queries signal buying intent, what they cost, and what your economics say you can pay. Plenty of clicks aren't worth their price, and knowing which ones is where paid search programs earn their keep.
02
Keyword and campaign architecture
Campaigns are architected by intent tier: high-intent terms get dedicated budgets and aggressive coverage, research-stage terms get efficiency bids, and negative keyword lists keep spend off the queries that never convert. The architecture is the strategy.
03
Ad copy and landing alignment
The query, the ad, and the landing page have to agree. We write ad copy that qualifies the click before you pay for it and align every ad group to a landing experience that continues the conversation, because relevance is what both platforms and buyers reward.
04
Ongoing optimization and scale
Weekly optimization keeps the program honest: search term review, bid adjustments, ad testing, and budget reallocation toward what converts. As acquisition costs hold, we expand coverage deliberately, keyword by keyword rather than by lifting the budget cap.
Our team
Who runs your paid search.
Search specialists who treat every keyword as a purchase decision and every click as money spent on your behalf.
Lutanen Health
We started working with Nate and his team Temper And Forge at the onset of conceptualizing our branding. They’ve since become a major part of how we have grown. Their team helped develop our branding, designed and built our website, and continues to support us across digital marketing, SEO, paid search, and print assets. On the marketing side, they manage our Google Ads campaigns and have driven strong conversion performance, while also continuing to improve the SEO foundation of our website and increase our visibility across both traditional search and AI search platforms. They also support the physical side of our marketing, including print design, collateral, and direct mail campaigns, which has made them a uniquely comprehensive partner for us. Most importantly, the work has translated into real business results, allowing us to go from a thriving word of mouth based business, to having so many inquiries we had to put up a wait list.
Dr. Jay Luthar
Founder and Medical Director
11
Years in business
650+
Projects delivered
5.5M
Users of our custom tools
$75B+
Enterprise value supported
A few of our partners
our clients
Don't just take it from us. Hear from our clients
- Temper And Forge's quality of work is exceptional; they've delivered everything they promised they would and more. We get excellent value for our money. — Jim Boborci, Director of Brand & Creative. 5 out of 5 stars.
- I've worked at my organization for close to 12 years and worked with over 12 external vendors, maybe more. Temper And Forge has been the easiest to work with and the most knowledgeable about their work. The team has produced the best work for us. — Anna McKay, Head of Web & Design. 5 out of 5 stars.
- They brought our vision to life. The team worked effectively together and was collaborative with our team. The partnership was seamless. — Danielle Lewan, Director of Marketing & Communications. 5 out of 5 stars.
- We were instantly comfortable with Temper And Forge, and their resources were extremely responsive. The team listened to our needs and adapted to every single aspect that we expected from them — they were great. — Eric Demas, CFO & City Auditor. 5 out of 5 stars.
- Temper And Forge was one of the most professional companies I've ever worked with, as they were highly responsive to our feedback, concerns, and changes we needed to make. — Bryce Gibson, Co-Founder. 5 out of 5 stars.
- Their effective communication is outstanding; they understand what we want and run with it. — Alex Neuber, Head of Business Planning & Marketing. 5 out of 5 stars.
- Temper And Forge has made a name for themselves to deliver results and our projects are the key indicators of that. — Nicholas Collins, Vice President & COO. 5 out of 5 stars.
- What sets them apart is their ability to consider all of the stakeholders' inputs and come up with a solution that meets everyone's needs. — Alisha Harrington, Co-Director. 5 out of 5 stars.
- They give us what feels like white-glove service. They prioritize us, and it feels like we're their only client, even though we know that isn't the case. That's appreciated. — Joe Myxter, Director of Communications. 5 out of 5 stars.
- Temper And Forge was highly responsive and provided quick deliveries. The team delivered work ahead of schedule and stayed on budget, communicating in a quick manner. — Vincent Santino, Marketing Director of Demand Generation. 5 out of 5 stars.
- Temper And Forge is a small boutique firm, and I know that every dollar we spend goes directly into results. I don't feel like there's any wasted time with them. — Aloe Driscoll, Digital Marketing Manager. 5 out of 5 stars.
- I was impressed by Temper And Forge's investment in our company's mission and values. Their company culture set them apart, and Temper And Forge seemed to genuinely care about our market — that was unique. — Elisabeth Law, Director of Marketing. 5 out of 5 stars.
- They're a dynamite team that's a helpful partner. As time goes on, I noticed that they have a fundamental interest in our business. They know our goals and can execute them quickly. — Thomas Winstanely, VP Marketing. 5 out of 5 stars.
- Temper And Forge's willingness to dive into some of the design challenges was really impressive. They didn't shy away. — Allison Price, Director of Marketing & Communications. 5 out of 5 stars.
- We’ve seen a 10% increase in sales and purchase rates. Temper And Forge has met and exceeded our expectations. — Rachel Ferrell, Chief Marketing Officer. 5 out of 5 stars.
- They’ve since become a major part of how we have grown. Most importantly, the work has translated into real business results, allowing us to go from a thriving word of mouth based business, to having so many inquiries we had to put up a wait list. — Dr. Jay Luthar, Founder and Medical Director. 5 out of 5 stars.
