Microsoft Ads built to reach the professional audiences and untapped demand your competitors overlook.
Bing search, LinkedIn profile targeting, and lower competition: T-F turns the overlooked channel into an advantage.
Everyone's bidding on Google while Microsoft's audience goes underpriced. Temper And Forge helps you buy demand cheaper.
Our Microsoft Ads Process
01
Opportunity and audience mapping
We size the Microsoft opportunity for your specific market: search volume on Bing, the professional demographics the network over-indexes on, and where LinkedIn profile targeting creates options Google can't match. Some businesses find gold here. We tell you honestly if yours won't.
02
Campaign import and restructuring
Existing Google campaigns get imported, then rebuilt for how Microsoft's network behaves: different demographics, different device mix, different auction dynamics. A straight copy-paste import leaves the channel's advantages on the table.
03
Bid and audience optimization
Lower competition means smarter bidding wins more. We optimize bids, demographics, and LinkedIn profile targeting against your acquisition targets, tightening the account weekly as conversion data accumulates.
04
Cross-platform performance view
Microsoft performance is reported alongside your other paid channels, in the same terms: cost per qualified acquisition and pipeline contribution. You see where the channel wins, where it doesn't, and how the budget mix should shift as a result.
Our team
The people behind the bids.
Paid media specialists who find the auctions where your budget buys more and prove it in the reporting.
11
Years in business
650+
Projects delivered
5.5M
Users of our custom tools
$75B+
Enterprise value supported
Boston University School of Public Health
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Anna McKay
Head of Web & Design
More ways to buy qualified demand.
Microsoft is the efficiency play in the paid mix. Explore the other programs that run under Paid Acquisition.
A few of our partners
our clients
Don't just take it from us. Hear from our clients
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Ready to reach untapped buyers?
Let's reach the qualified buyers your competitors overlook.