Reade has been selling advanced materials since 1773: five generations of family ownership, ISO-certified quality, and customers like NASA and General Dynamics who buy from companies where material failure is not an option. The business had earned 250 years of trust. Its digital presence had not kept pace with its catalog.

That catalog was the heart of the problem: thousands of specialty materials with no system for maintaining, categorizing, or surfacing them, on a site that made the company's depth harder to see rather than easier. Our engagement covered the full rebuild: a new brand system defined alongside the refresh, a redesigned website, a catalog platform engineered for search, and a custom RFQ pipeline built into Salesforce around the way Reade sells.

Reade's buyers are engineers, scientists, and procurement teams who usually arrive knowing their spec. For them the site has one job: get from specification to the right material to a quote with as little friction as the chemistry allows. That reframed the catalog from brochure content into infrastructure, and the RFQ from a contact form into the commercial event the entire site exists to produce.

The brand system had to do its own balancing act: carry 250 years of history without reading as a museum. We defined the refreshed identity's digital expression, typography, color, and componentry, so the heritage registers as dependability, the thing a defense or pharmaceutical buyer is actually purchasing, while the experience itself behaves like modern software.

The catalog rebuild was the core of the work: a categorization architecture that gives every material a logical home, product templates built for both human reading and search engines, and a management system Reade's own team can maintain as the catalog grows. Thousands of materials went from a flat, unsearchable list to an organized inventory that answers spec-driven queries.

The RFQ pipeline was engineered into Salesforce around Reade's sales motion: a buyer builds a quote request from the materials themselves, and the request lands in the pipeline with the context the account team needs to respond fast. No generic form, no retyping, no lost detail.

The company's depth is now its most visible asset. The catalog functions as both inventory and acquisition surface: every material is a page that can rank, every category a path from a search query to a quote request. Build Your RFQ runs as the site's primary call to action, feeding Salesforce with qualified, spec-complete requests instead of fragmented emails.

The brand system holds it together in daily use, from the catalog templates to the partnership pages, carrying a 250-year reputation in a form built for the next stretch of it. For a business that has outlasted every disruption since 1773, the measure of the work is simple: the infrastructure is built to be maintained, extended, and owned.