Resources

Resources

Straight answers on paid ads: what things cost, how the platforms actually work, and what we’d do in your seat. Updated as the platforms change.

Marketing

Paid Acquisition

Technical references on paid acquisition, written by the practitioners who run these channels for our clients. Every claim is sourced to official platform documentation, every number is verified, and where we state an opinion it is how we operate, not theory. Pick a platform to start.

All 42 guides

  • Google Ads

    Budgets, bidding, Performance Max, measurement, and diagnostics: how the platform prices and delivers, and how we run it.

    Browse 25 guides

  • ChatGPT Ads

    The newest ad surface: formats, eligibility, measurement, and an honest read on what an early-stage channel can and can't do yet.

    Browse 16 guides

  • Meta Ads

    Pixel and Conversions API measurement, campaign structure, and creative mechanics across Facebook and Instagram.

    Browse 1 guide

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