Google Ads

Google Ads account structure: campaign consolidation, theme grouping, and when to segment

How to structure Google Ads accounts: layers, limits, consolidation vs segmentation, and Temper And Forge’s decision framework for campaigns and ad groups.

Google Ads conversion tracking: native tags vs GA4, enhanced conversions, and consent mode

Concrete implementation guide for Google Ads conversion tracking, GA4 imports, enhanced conversions, and consent mode v2.

Google Ads remarketing: the audience lists worth building and the campaigns to run them in

Concrete guide to Google Ads remarketing: your-data taxonomy, 100-user rules, 540-day limits, Customer Match tiers, usage surfaces, and EEA consent.

Performance Max by business type: why it works for CPG and ecommerce, and where lead gen struggles

How Performance Max fits ecommerce, CPG, and lead gen, and what lead-gen advertisers must build before trusting it.

Google Ads cost: what you pay per click, the auction mechanics that set prices, and how to size a first budget

Understand how Google Ads pricing works, what drives CPC up, and how to size a first budget from your own economics instead of generic benchmarks.

Ads in Google AI Overviews and AI Mode: which campaign types and settings qualify, and how placements are selected

Understand how Google AI Overview and AI Mode ads work, which campaigns qualify, and what control and reporting you do and do not have.

Bidding on branded keywords: when it protects revenue and when it wastes budget

A decision checklist for when bidding on branded keywords protects revenue and when it wastes budget, grounded in Google Ads policy and mechanics.

Dynamic Search Ads: how they still work and the migration path into AI Max

How Dynamic Search Ads still work, and the exact migration path and upgrade behavior as they move into AI Max starting February 2027.

Google AI Max for Search: keywordless matching, the September 2026 auto-upgrade, and how to opt out

A practical control guide to Google AI Max for Search: features, auto-upgrade timing, controls, reporting, and real opt-out options.

Google Ads not converting: a diagnostic checklist from tracking to landing page

A step-by-step diagnostic checklist for Google Ads spend with no conversions, from tracking and delivery to traffic quality and landing page.

Google Ads scripts: automations for budgets, bids, and reporting, with working code

Practical Google Ads scripts guide with limits, GAQL reporting, Sheets exports, and two complete working automation examples.

Google Ads vs Facebook Ads: cost, intent, and when each fits

A practitioner’s comparison of Google Ads vs Facebook Ads: auctions, targeting, intent vs demand, and how to choose where the next dollar goes.

Google Demand Gen: how it differs from Performance Max and how to set it up

Technical guide to Google Demand Gen: placements, PMax comparison, formats, lookalikes, channel controls, bidding, and the 2026 Display migration.

How to audit a Google Ads account: search terms, settings, conversion tracking, and budget allocation

Step-by-step Google Ads audit: tracking, search terms, settings, and budgets, with concrete checks for waste and clear keep, fix, or kill decisions.

HubSpot to Google Ads conversion tracking: sending lifecycle stages back as offline conversions

Step-by-step HubSpot to Google Ads lifecycle-stage conversion syncing, prerequisites, limits, and when to switch to workflows plus offline conversions.

Negative keywords: how to build your lists, plus a starter list to copy

Understand negative keyword mechanics, limits, PMax behavior, and a category-based framework to stop irrelevant Google Ads spend.

Offline conversion tracking: sending CRM outcomes back to Google Ads

Architecture and timing rules for sending CRM-based offline conversions and enhanced lead signals back into Google Ads.

Performance Max asset groups: setup, creative requirements, and how video assets affect delivery

Exact Performance Max asset group specs, Ad Strength rules, video behavior, and structure guidance for implementers building high quality groups.

Performance Max: campaign setup, the placement and bidding decisions Google automates, and the businesses it fits

A decision checklist for Performance Max: what it automates, what you control, 2025 reporting, Search interaction, and when it fits your business.

Responsive search ads: how to write headlines and descriptions, and how the ad strength rating relates to performance

A practitioner’s guide to responsive search ads: limits, pinning, ad strength, asset reporting, and Google-documented writing guidance.

Salesforce to Google Ads offline conversion tracking: field mapping and sync methods

Step-by-step Salesforce to Google Ads offline conversion tracking using Data Manager, GCLID fields, and enhanced conversions for leads.

Search impression share: how to read it and when it should trigger a budget change

A practitioner’s guide to Google Ads search impression share, its loss buckets, and how to act on them for budget and rank decisions.

Smart bidding: which strategy to use based on your conversion volume

A practitioner’s checklist for choosing Smart Bidding strategies by conversion volume, learning behavior, and ROAS-focused targets.

Google Ads Quality Score: how it affects your costs and when to ignore it

A practitioner’s guide to Google Ads Quality Score, its limits, and when to focus on Ad Rank and real performance instead.

Google Ads budget: how much to spend, and when to increase it

A practitioner’s guide to sizing, pacing, and scaling Google Ads budgets using ROAS and impression share, grounded in Google’s own spending rules.