”"My team and I have been working with Temper And Forge for over a year, and it has been an incredible and seamless experience. Nate and his team excel at collaborating with various university stakeholders, adhering to university guidelines, and leading us through contracting, project management, branding, development, and post-launch logistics. They navigate complex project requirements with a team-oriented mentality, and the products they have created are not only beautiful and functional but have consistently exceeded our expectations."
Meredith BrownChief of Staff | Executive Director of Strategy and Planning, Boston University SPH
Background
Public Health Post (PHP) is a premier digital platform and daily population health magazine crafted by public health students and edited by renowned experts. PHP’s mission is to highlight key intersections between public health and social justice, creating a platform that fosters discussions about the health challenges facing both urban and rural communities across the United States.
To achieve its mission, PHP:
- Raises awareness about underreported, evidence-based public health solutions at local, state, and national levels.
- Translates complex research into accessible, plain journalistic language, eliminating barriers like academic jargon and paywalls.
- Cultivates the next generation of health science communicators through fellowship and mentorship.
- Amplifies the voices of direct service leaders working to improve community health.
The Challenge
Boston University School of Public Health sought to redesign the Public Health Post website to better serve its audience by offering an enhanced user experience, improved accessibility, and greater visibility of its mission-driven content. The website needed to not only reflect PHP’s role as an educational and editorial hub but also optimize technical aspects such as SEO and ADA compliance. This project required a thoughtful, multifaceted approach to:
- Build a strong brand identity that aligns with PHP’s mission.
- Create a visually compelling, user-friendly interface.
- Improve content strategy and navigation to enhance engagement and impact.
- Ensure the website is fully accessible to all users, including those with disabilities.
- Optimize for SEO to maximize organic search visibility.
- Seamlessly integrate advanced technical components, such as data layers, for enhanced analytics and performance tracking.
The Solution
Temper And Forge partnered with Boston University School of Public Health to deliver a complete overhaul of the Public Health Post website. Our services included:
- Brand Development: We refreshed PHP’s brand identity, making it more cohesive and reflective of the platform’s mission to spotlight critical public health issues.
- Content Direction and Strategy: A reimagined content strategy helped streamline the presentation of PHP’s articles, research, and community-focused stories, making it easier for users to navigate and engage with key topics.
- ADA Compliance Optimization: Ensuring that PHP met ADA standards was critical. We implemented design and functionality adjustments to make the site accessible to all users, regardless of ability.
- SEO Optimization: We optimized the website’s structure and content to improve organic search rankings, ensuring PHP’s public health insights reached a wider audience.
- Web Design: Our team delivered a sleek, modern design that was visually appealing while maintaining simplicity and ease of use.
- Custom Development: Advanced custom development work ensured the site was not only beautiful but also functional, featuring seamless integrations and a robust technical backbone.
- Data Layer Creation and Installation: To support the site’s long-term growth and performance, we created and installed a data layer that enables more detailed tracking and insights into user behavior.
- Seamless Deployment: We managed the entire deployment process, ensuring a smooth transition from the old site to the new platform with no downtime or user disruption.
Results
The collaboration between Temper And Forge and Public Health Post resulted in a website that:
- Amplified PHP’s Reach: Through strategic SEO optimization and content enhancement, the new site has increased PHP’s visibility, driving more traffic from organic search.
- Improved Accessibility: The ADA compliance enhancements made the site more accessible to all visitors, which is crucial for a platform committed to advancing public health and equity.
- Enhanced User Experience: A modern, intuitive design and improved content organization have led to better user engagement, making it easier for visitors to access PHP’s valuable public health insights.
- Data-Driven Insights: The data layer we installed allows PHP to track user interactions more effectively, providing them with actionable insights to further refine their content and strategy.
Conclusion
The Public Health Post website now stands as a dynamic and accessible platform that not only reflects Boston University’s public health mission but also drives greater awareness of crucial public health issues. Temper And Forge is proud to have contributed to the success of PHP, providing the technical and creative solutions necessary to empower their mission-driven work.
This collaboration underscores our commitment to delivering impactful, tailored digital experiences for organizations dedicated to making a difference.
