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Reade Advanced Materials

Temper And Forge launched a website with a streamlined UI/UX design, which increased web traffic and retention rates. The team was invested in the client's project and stayed on budget. Temper And Forge delivered work on time and was exceptionally responsive.

"I was impressed by Temper And Forge's investment in our company's mission and values."

Elisabeth LawDirector of Marketing, Reade Advanced Materials

PROJECT FEEDBACK SUMMARY

Temper And Forge launched a website with a streamlined UI/UX design, which increased web traffic and retention rates. The team was invested in the client’s project and stayed on budget. Temper And Forge delivered work on time and was exceptionally responsive.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Temper And Forge?

Reade Advanced Materials required a full site redevelopment to elevate customer experience while moving the existing site off of Joomla to WordPress.

SOLUTION

What was the scope of their involvement?
Temper And Forge rebuilt our website from scratch and changed our hosting provider. The first step was evaluating how our product catalog would be structured since we have over 200 different products; this was the biggest reason we went forward with Temper And Forge. The team took the approach of structuring the catalog and building out a new feature for customers and prospective customers, which was like an e-commerce feature where products could be added to a cart and quoted by our sales team.

We initially had a very big discovery session to understand our sales process and funnel to ensure that the solutions would work for our desired customers. Temper And Forge utilized Octopus.do to create the site’s map and Figma and Pastel for design. The team built the site on WordPress.

What is the team composition?
We worked with Nate (Founder & Owner), Connor (Lead UI/UX Designer), Jesse (Lead Developer), Scott (Developer), and Katelyn (Account Manager).

How did you come to work with Temper And Forge?
We contacted Temper And Forge through a referral from a marketing agency we know. Although they hadn’t previously worked with Temper And Forge, we took a chance with them by reading their reviews and speaking to their references. We worked closely through different rounds of interviews and the proposal stage. Temper And Forge wasn’t the least expensive, but we liked what they presented in the proposal and their out-of-the-box ideas compared to other teams we interviewed.

How much have you invested with them?
We spent around $50,000 on this project.

What is the status of this engagement?
We engaged Temper And Forge from September 2022–present

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
Temper And Forge successfully launched our new website, and our clients and suppliers reported a more streamlined UX. We saw an increase in web traffic and retention rates on our product data sheets, showing that the new calculator built by Temper And Forge was accurate and that customers were using it. The team delivered excellent and high-quality work.

How did Temper And Forge perform from a project management standpoint?
Temper And Forge stayed on budget and only extended deadlines on one occasion, which we approved. This was based on the massive product database our company had. We didn’t stick to the original deadlines, but the team adapted timelines based on immediate findings during discovery sessions. Overall, Temper And Forge stayed on time. We communicated via video calls, email, and Google Chat. I never waited more than 24 hours for a response from the team.

What did you find most impressive about them?
I was impressed by Temper And Forge’s investment in our company’s mission and values. Their company culture set them apart, and Temper And Forge seemed to genuinely care about our market — that was unique.

Are there any areas they could improve?

The only thing Temper And Forge could improve was providing expectations of deliverables on our end earlier in our engagement. The team suggested they’d give us a copy document for our products page, but we couldn’t do that since we had an extensive database of products. Having that information since the beginning would’ve been ideal.

Do you have any advice for future clients of theirs?
I recommend being upfront about your goals and expectations. Temper And Forge was very organized and wanted to make the customer happy. If you go in with a clear mindset and tell them what you want to accomplish, the team will deliver and exceed your metrics.

Project URL:
Reade.com

Engagement Length
Sept 2022 – Ongoing

Quality:

Schedule:

Cost:

Willing to refer:

Project Focus:

ADA WCAG 2.0
WordPress
Organic Search
Site Speed

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